Website SEO in the Age of Voice Search: Key Strategies

Nov 8

Voice search optimization optimizes a website's articles, images, and copywriting to improve its visibility, authority, and relevance in voice-activated search queries. The popularity of voice-activated virtual assistants like Siri, Google Assistant, and Alexa has grown exponentially. People are using voice search in their day-to-day lives.

To optimize a website for voice search, consider these key factors:

Natural Language: Voice search questions are typically more conversational and natural in tone. Content should be written in a way that mirrors how people speak. How you enter a search query on desktop is very different than how you ask Siri a question.
Local SEO: Many voice searches are location-based, so be sure your website has strong local content to improve visibility and relevance.
Mobile Optimization: Most voice searches use mobile phones, so it's essential to have a mobile-friendly website.
Page Speed: Faster-loading pages are favored in voice search results. Optimize your site's speed for better rankings. Make sure those images are optimized for the web!
FAQs: Create content that answers common questions clearly and concisely. Voice search seeks quick, direct answers. You can add a lot of quality content in a FAQ page or drop down. I use Squarespace accordion blocks to add a lot of content in a small space.
Long-Tail Keywords: Incorporate long-tail keywords that people are likely to use in voice searches. A long-tail keyword is a 5-7 work phrase that summarizes what a page or post is about. These are especially effective in blog posts, FAQs, and product descriptions.
User Experience: A good user experience, with intuitive navigation and high-quality content, will improve your site's chances of being used as a voice search source.
Local Listings: Double-check that your business information is accurate and up-to-date in local directories and listings, as voice search often pulls data from these sources.

By focusing on these aspects of voice search optimization, your website will attract Siri and her friends for voice search results and provide valuable information to visitor who prefer voice-activated search methods.