Client: GEM | Draft・Scan・BIM

Custom website for a construction technology firm in Fallon, Nevada. Features include:

➤ Portfolio
➤ Content mapping for improved user experience
➤ Streamlined Services Pages

The Initial Challenge

GEM Drafting is an AEC (architecture, engineering, and construction) technology company specializing in drafting, 3D scanning, and BIM (Building Information Modeling). Their existing website lacked a polished look and user-friendly experience, especially on mobile devices.

This was a problem because potential clients, particularly those referred, form first impressions through digital channels. Additionally, GEM Drafting wanted to expand their reach beyond referrals and attract national clients.

The Vision

Eddie, the owner of GEM Drafting, approached me with a clear vision: a professional, mobile-friendly website that would instill trust with referred clients and attract new business across the country. The website needed to:

• Showcase services: Drafting, 3D Scanning, and BIM.

• Feature a portfolio: Highlighting their best projects.

• Facilitate easy contact: Include a clear call to action with contact information.

• Improve SEO: Be optimized with relevant keywords and meta descriptions for better search engine ranking.

• Professional design: Reflect the quality and expertise of GEM Drafting.

The Process

I collaborated closely with Eddie to understand GEM Drafting's goals and target audience. This involved:

• Understanding their brand: Analyzing their existing branding materials to ensure a cohesive online presence.

• Defining their ideal client: Identifying the specific industries and project types they wanted to attract.

• Developing a user-friendly layout: Creating a mobile-responsive Squarespace website with a clear navigation and a focus on user experience.

• Crafting compelling content: Writing SEO-optimized copy that highlighted GEM Drafting's expertise and addressed potential client questions.

• Showcasing their work: Designing a portfolio section that showcased their most impressive projects with detailed descriptions.

The Result

The final website is a mobile-responsive, professional platform that reflects GEM Drafting's commitment to quality and innovation. Optimized for search engines, the website helps attract new clients nationwide while also building trust with potential clients referred through existing channels.

Ready to take your business from basic to bold?

Just like GEM Drafting, a professional website can help you attract new clients and establish your expertise. Schedule a free discovery call today to discuss your website goals and see how I can help you achieve them!