How to Rank with Squarespace SEO Keywords
Recently, while planning a blog with one of my favorite clients, I realized I should clear something up about Squarespace SEO Keywords. When I say "keyword" (SEO lingo), I actually mean a "keyword phrase." D’oh!
What Exactly is a Keyword?
A keyword is actually a phrase people type into search engines (Google, Bing, etc.) when they’re looking for something online. For example, if someone is searching for an interior designer in your area, they might type in “best interior designer in Hill Valley.”
Why Keywords (or Keyword Phrases) Matter
Squarespace SEO keywords help search engines understand what your content is about. Using the right keywords increases the chances of your website showing up in search results when potential clients are looking for your services.
Keywords Come in Two Flavors
Short-tail Keywords: These are 3-5 words, general, and highly competitive. For example, “interior design Hill Valley.”
Long-tail Keywords: These are 7-12 word phrases people use to search for something specific. For example, “affordable interior design tips for small apartments.” While long-tail keywords might not have as many searches, those searching them are FAR more likely to be “buy-ready.” This is where your blog posts, products, or portfolio pieces do the heavy lifting.
If Keywords Overwhelm You, Think Questions
Think of it like this: What question is your ideal customer typing into search? Is that included in your website text? Are you answering it like a human? People want solutions. Be their solution. Start purposefully listening to what people ask you. It’s a great place to start.
Integrating Keywords Naturally
Once you’ve chosen your keyword phrases, use them naturally in your content. Here’s how:
In Your Title: Make sure your keyword phrase is in the blog post title.
Throughout Your Content: Use elements of the keyword phrase in your introduction, headings, and throughout the body of your post. It should sound natural, not forced.
In Meta Descriptions and Alt Text: Include your keyword phrase in your meta descriptions and image alt text.
Squarespace SEO Keywords: Example Time!
Let’s say you’re an interior designer in Hill Valley, and you want to attract clients who are decorating small apartments. A good keyword phrase might be “interior design tips for small apartments in Hill Valley.”
Title: “Top 10 Interior Design Tips for Small Apartments in Hill Valley”
Introduction: “If you’re living in a small apartment in Hill Valley, making the most of your space can be challenging. Here are some tips to help you create a stylish and functional home.”
Subheadings: “1. Maximizing Vertical Space,” “2. Choosing Multi-Functional Furniture,” etc.
For Squarespace SEO, keywords are major players when it comes to ranking on Google or other search engines. By focusing on specific keyword phrases, you’ll create content that hits home with your audience and improves your chances of ranking higher in search results.
