Barb Allen Realtor: Real Estate Website
Barb has been a licensed realtor in Nevada for over five years but didn’t have cohesive branding assets for effective marketing. She had been using casual social media posts, canvassing neighborhoods, and sending mailers with minimal returns.
She was ready for:
Strong personal branding to coordinate with her brokerage’s existing logo.
A beautiful website built to consolidate her knowledge and experience.
A blog to share her insights and bolster her business in a Google search.
A way to attract clients who are a good fit for her expertise and professional style.
The goal of Barb’s site is to help potential home buyers and sellers feel comfortable starting a conversation with Barb. I prominently displayed her phone and email throughout the site. I also added a scheduling option for readers who prefer to make a formal appointment and a detailed contact form for those who like to communicate online.
The completed website consisted of six main elements:
Core pages: Home, About, Contact, Privacy Policy
Sales Pages: A Buyers Page and Sellers Page
A blog: Insights about the Reno real estate market, area hotspots, and home maintenance tips
Neighborhoods: A secondary blog to highlight different Northern Nevada neighborhoods
Scheduling Page: Calendly scheduler to book a phone consultation
Lead Magnet Download Page
Many of Barb’s website visitors are on the go, often parked in front of their dream home when they need to reach her. A smooth user experience on mobile phones was a priority in the design process.
After launching her website and creating brand continuity across her social media accounts, Barb felt rejuvenated about her career and received positive feedback from clients and peers. It’s only been one month since her launch, and in that time, she’s already been contacted about collaborative blogging.
There is more to Barb’s design story…
Read the full case study detailing Barb’s entire process including Logo Design, Lead Capture, Copywriting, and Squarespace Email Campaigns.
