LCDmodern: Brick + Mortar E-commerce
LCDmodern is a concept furniture, decor, and gift store in the West Moana District of Reno, Nevada. The store offers exclusive furniture lines new to Northern Nevada. Owner, visionary, and manager Linda C. Demers (LCD) created a fun and ever-changing store to appeal to those longing for a modern, accessible aesthetic.
Linda is a seasoned entrepreneur whose been using Squarespace for many years. While she has the skills to build her site, launching a brick+mortar store is daunting. That’s where I stepped in to help.
Linda needed logo design, marketing assets, and an e-commerce website to attract local in-person customers and for online sales to those who don’t live in the area.
Let’s talk about the website…
The website consisted of three main elements:
Core Pages:
Home - An overview of Linda’s business, style, and products. Quick links to specific product categories such as Gifts, Furniture, and Decor and recent blog posts with her latest sales and events.
About - An introduction to Linda and her history, influences, and inspirations.
Contact - Store hours, Google map, contact form, and social media links.
FAQ - A place for quick answers to common questions. This section helps boost LCDmodern’s voice search optimization. Siri loves FAQ sections.
Newsletter Signup - An easy way for customers to stay updated with the latest LCDmodern news, events, sales, and product launches.
E-Commerce:
Main Online Shop - Gift and decor items sold online and shipped nationwide from in-store inventory.
Secondary Online Shop - A shop exclusively for Gus*Modern furniture, lighting, and accessories. Orders can be drop-shipped nationwide. Gus floor models available in-store can be purchased online for local pick-up or delivery.
A Blog:
An Informational Hub - Individual posts chronologically showcase the latest events, products, and sales.
The majority of LCDmodern’s website visitors view her site on a mobile device thanks to her engaging Instagram presence. A smooth user experience on mobile phones was a priority in the design process.
There is more to the LCDmodern design story…
Read the full case study detailing LCDmodern’s full process including Logo Design, marketing assets, and a killer storefront sign I still can’t believe is real!
